SKIN 93 – Launch Campaign. I developed the SKIN 93 campaign, introducing the new Skin shoe line and (im)Perfection bags, celebrating the brand’s roots dating back to 1993—an iconic year for fashion, music, glam culture, and media. At the heart of the campaign is the message: “It’s life that makes it unique, keep living it,” highlighting how personal use makes each item more authentic and unique. The campaign included hero videos, social content, photo shoots, and video reels.
SKIN 93 – Campagna di lancio. Ho curato la campagna SKIN 93, che presenta la nuova linea di scarpe Skin e le borse (im)Perfection, celebrando le radici del brand nato nel 1993—un anno iconico per moda, musica, cultura glam e media. Il messaggio centrale, “It’s life that makes it unique, keep living it”, sottolinea come l’uso personale renda ogni prodotto più unico e autentico. La campagna ha incluso video hero, contenuti social, shooting fotografico e video reel.
